case study

Though this was a thriving and growing powersports dealership, Central Florida PowerSports had a very antiquated website (built on the powersports-focused PSN (Power Sports Network) platform) and equally subpar branding. Their online presence was minimal and a low priority. Local reach was limited to word of mouth and was limited to the Kissimmee/St. Cloud area in central Florida.  Search engine rankings were extremely poor. The business potential of this business was not being exploited nearly enough.

Central Florida PowerSports is a member of the MyPowerSports family, which also includes West Coast PowerSports, Tampa Bay PowerSports, and Sarasota PowerSports. Each of these other dealerships also shared similar challenges.

BRANDING – The client held a contest to field options for a starting point for a new logo. After several rounds, we assisted the client in selecting and modifying the winning logo. With the acceptance of this new logo, we adapted it to all MyPowerSports properties. Since then, we’ve created variations that are consistent with this new look.

WEBSITE DEVELOPMENT – CentralFloridaPowerSports.com, built on the PSN platform, was replaced with a WordPress/WooCommerce site. As needs grew, the site was again redone as a custom site using Retina on Shopify, along with extensive customizations written in Liquid and Javascript. The website is A11y compliant (also known as web accessibility or eAccessibility). Due to business decisions made by the other dealerships, sister sites WestCoastPowerSports.com, TampaBayPowerSports.com, and SarasotaPowerSports.com were converted from PSN to the current DSN (Dealer Spike Network) platform. The parent company MyPowerSports.com had a new site created on Squarespace, where it continues to reside today. Additionally, Central Florida PowerSports now has an Amazon store and a custom ebay store that is very successful and a significant source of revenue.

CONTENT – For over ten years now, we have provided content on a regular basis, keeping all the MyPowerSports sites updated. This includes the writing of engaging blog posts, the creation of original creatives (including banner ads) and manually loading inventory for every brand. Every product is entered one by one, along with additional images handcrafted descriptions for each.

DESIGN – We supplied nearly all of the design needs for the MyPowerSports family, including online, print, and merchandise. Our work has included everything from large format design (such as a store sign, large-scale interior wall fixtures, stands and displays, truck and trailer wraps) to apparel (including t-shirts, polo shirts, and jerseys) to print (such as business cards, letterheads, full-page magazine ads, posters, and fliers) to online (banner ads, infographics, slider banners) and more.

SEO (SEARCH ENGINE OPTIMIZATION) – As a result of creating and regularly maintaining the website employing strict and consistent search engine optimization techniques, all client websites dominate the SERPs (Search Engine Results Pages), usually placing the first (and other dominating positions) on the first page for most, if not all, keywords and keyword phrases, including the brands they sell. The client’s online exposure has grown exponentially over the past decade.

SOCIAL MEDIA – The client brands have established and are currently social media accounts on various platforms, including Facebook, Instagram, Twitter, and TikTok. Social media traditionally has been a lower priority, but they are coming along and are seeing growth. 😉

MARKETING– We provide the client with the creation of registration forms and other lead-capture forms, as well as funnel creation and composing attractive emails. Client’s tools of choice often include Google Sheets, Google Forms, Jot Forms, and Mail Chimp.

We essentially are the design and development team for the entire MyPowerSports franchise and have managed it online and offline needs for over a decade now. In this period of time, we have assisted in helping Central Florida PowerSports (and similarly with the other three dealerships) become the largest and most respected award-winning powersports dealer in Central Florida. We have taken their reach far beyond the local Kissimmee/St. Cloud, FL area. In comparison to its competitors locked into the PSN platform, Central Florida PowerSports online assets look far more modern and appealing.

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